Sruthi Madhusudanan

Recent projects

A journey of designing for people and purpose.

Onboarding Experience Redesign: SaaS Platform for

Marketing Analytics

Thirdi

2025

Shipped

Onboarding Experience Redesign: SaaS Platform for

Marketing Analytics

Thirdi

2025

Shipped

The Report Builder at Thirdi : SaaS Analytics Dashboard

Thirdi

2025

Shipped

The Report Builder at Thirdi : SaaS Analytics Dashboard

Thirdi

2025

Shipped

Meal match: A food discovery app

Personal

2025

Meal match: A food discovery app

Personal

2025

WhatsApp Form - Bridging the Gap

Personal

2025

WhatsApp Form - Bridging the Gap

Personal

2025

01
Effortless integration
A hub where everything connects seamlessly to Thirdi.
quick glimpse
02
AI-led Recommendations & Insights
AI as a guide pointing out opportunities in your dashboard.
quick glimpse
03
Creative Intelligence
A creative asset in the spotlight, with AI “badges” orbiting like medals or highlights of performance.
quick glimpse
Analyze Ad
Almost there ,
Needs REVAMP!
Visual
72/100
The image quality is exceptional, the visual presentation effectively highlighting the
The ad overlooks the ice cream’s unique selling points, such as its ingredients,
Brand
40/100
Relevant keywords present, but more SEO optimization needed.
Textual
50/100
82%
04
Smart Campaign Creation
Assembling building blocks into a streamlined flow.
quick glimpse

Thirdi Illustrations: A Design Story

Thirdi

2024

01
Effortless integration
A hub where everything connects seamlessly to Thirdi.
quick glimpse
02
AI-led Recommendations & Insights
AI as a guide pointing out opportunities in your dashboard.
quick glimpse
03
Creative Intelligence
A creative asset in the spotlight, with AI “badges” orbiting like medals or highlights of performance.
quick glimpse
Analyze Ad
Almost there ,
Needs REVAMP!
Visual
72/100
The image quality is exceptional, the visual presentation effectively highlighting the
The ad overlooks the ice cream’s unique selling points, such as its ingredients,
Brand
40/100
Relevant keywords present, but more SEO optimization needed.
Textual
50/100
82%
04
Smart Campaign Creation
Assembling building blocks into a streamlined flow.
quick glimpse

Thirdi Illustrations: A Design Story

Thirdi

2024

Enhancing UOB TMRW App Experience

Capstone Project

2024

Enhancing UOB TMRW App Experience

Capstone Project

2024

The Report Builder at Thirdi — SaaS Analytics Dashboard

Thirdi

2025

The Report Builder at Thirdi — SaaS Analytics Dashboard

Thirdi

2025

Onboarding Experience Redesign — SaaS Platform for

Marketing Analytics

Thirdi

2025

Onboarding Experience Redesign — SaaS Platform for

Marketing Analytics

Thirdi

2025

Meal match: A food discovery app

Personal

2025

Meal match: A food discovery app

Personal

2025

WhatsApp Form - Bridging the Gap

Personal

2025

WhatsApp Form - Bridging the Gap

Personal

2025

01
Effortless integration
A hub where everything connects seamlessly to Thirdi.
quick glimpse
02
AI-led Recommendations & Insights
AI as a guide pointing out opportunities in your dashboard.
quick glimpse
03
Creative Intelligence
A creative asset in the spotlight, with AI “badges” orbiting like medals or highlights of performance.
quick glimpse
Analyze Ad
Almost there ,
Needs REVAMP!
Visual
72/100
The image quality is exceptional, the visual presentation effectively highlighting the
The ad overlooks the ice cream’s unique selling points, such as its ingredients,
Brand
40/100
Relevant keywords present, but more SEO optimization needed.
Textual
50/100
82%
04
Smart Campaign Creation
Assembling building blocks into a streamlined flow.
quick glimpse

Thirdi Illustrations: A Design Story

Thirdi

2024

01
Effortless integration
A hub where everything connects seamlessly to Thirdi.
quick glimpse
02
AI-led Recommendations & Insights
AI as a guide pointing out opportunities in your dashboard.
quick glimpse
03
Creative Intelligence
A creative asset in the spotlight, with AI “badges” orbiting like medals or highlights of performance.
quick glimpse
Analyze Ad
Almost there ,
Needs REVAMP!
Visual
72/100
The image quality is exceptional, the visual presentation effectively highlighting the
The ad overlooks the ice cream’s unique selling points, such as its ingredients,
Brand
40/100
Relevant keywords present, but more SEO optimization needed.
Textual
50/100
82%
04
Smart Campaign Creation
Assembling building blocks into a streamlined flow.
quick glimpse

Thirdi Illustrations: A Design Story

Thirdi

2024

Enhancing UOB TMRW App Experience

Capstone project

2024

Enhancing UOB TMRW App Experience

Capstone project

2024

Design lab - Experiments & Explorations

Pushing pixels, testing ideas, and learning through play.

Mac Keyboard Design

Personal

2025

Mac Keyboard Design

Personal

2025

Weather App UI Design

Personal

2025

Weather App UI Design

Personal

2025

Soul Trip: Hero Section

Personal

2024

Soul Trip: Hero Section

Personal

2024

Mac Keyboard Design

Personal

2025

Mac Keyboard Design

Personal

2025

Weather App UI Design

Personal

2025

Weather App UI Design

Personal

2025

Soul Trip: Hero Section

Personal

2024

Soul Trip: Hero Section

Personal

2024